What Is CRM and Why Does It Matter?
Customer Relationship Management, or CRM, is the practice of managing how a business interacts with current and potential customers. It covers everything from tracking leads and automating follow-ups to analyzing customer data and improving retention.
For businesses in Nairobi and across ...
When people need a nearby restaurant, pharmacy, salon, hardware shop, or law firm, what's the first thing they do?
They search on Google.
Searches like "restaurants near me," "digital marketing training in Nairobi," or "best dentist in Westlands" have become part of everyday life. If your business doesn't appear ...
Google is no longer the only gatekeeper to your customers.
More people now ask ChatGPT for restaurant recommendations. They ask Gemini to compare service providers. They rely on Google's AI Overviews instead of scrolling through ten blue links. If your business isn't optimized for these AI-driven answers, you're ...
Artificial Intelligence (AI) is no longer a buzzword. It's showing up in marketing departments, small businesses, creative studios, and startups right here in Kenya, and the people who know how to use it are already pulling ahead.
At OraDMT, we've added a full suite of AI courses designed ...
Kenya's digital economy is growing at a remarkable pace. Businesses are moving online. Brands are competing for attention on social media. Employers are hunting for professionals who understand SEO, content marketing, email campaigns, and data analytics. Yet despite this demand, there remains a significant gap, a shortage ...
Introduction
The business landscape has changed dramatically over the last decade. Today, customers search online before making purchasing decisions. They compare services on social media, read reviews, and visit websites before trusting a brand.
Whether you are a business owner managing a startup or a freelancer offering services, one ...
Introduction
Digital marketing has rapidly become one of the most in-demand skills in today’s digital-first economy. From small businesses and startups to corporate organizations, NGOs, churches, and government institutions, the need for skilled digital marketers continues to grow. As a result, many training institutions and online platforms now ...
The business landscape is evolving faster than ever before. Consumer behavior, technology, and competition are all shifting toward digital-first experiences. As we move into 2026, one thing is clear: businesses that fail to embrace digital marketing risk becoming invisible. Whether you run a small local enterprise or ...
The digital marketing space continues to evolve faster than ever, and 2025 has already proven that businesses of all sizes need skilled digital marketers to remain competitive. With more companies investing heavily in online presence, brand visibility, e-commerce, and paid advertising, the demand for trained digital marketing ...
As the KCSE season comes to an end, thousands of Form Four graduates across Kenya are asking a very important question: What next after high school?
This period between finishing exams and joining university or college is one of the most defining phases of a young person’s life. ...
