What You Will Learn In SEO Training

SEO Course Overview

We start by defining these abbreviations; SEO stands for search engine optimization. Do you have a website? Most people in business today have a website- actually almost all your competitors have websites. So how do you get your site to be outstanding? Now that’s where SEO comes in.

Having a website is one thing, but gaining from the same is the key thing. SEO is the way to make your right target aware that you have a website.

SEO Training in Kenya

You will learn how to get the right traffic for your business, both in quality and quantity. SEO helps you gain the most from your website. Come learn how to have your website rank on top of your competitors. We start you with the introduction and take you to step by step practically to the advanced level.

With search engine optimization, you don’t need to spend vast amounts of money on advertising. Instead, simply perform an SEO check on your website. Once Google sees that your website is relevant and trustworthy, it will assign you a better ranking so you get more free traffic. As Google is the go-to search engine and processes more than 8.5 billion searches per day, you want to rank as high as possible. Ranking high on Google search results will potentially drive significant traffic to your site.

Ranking factors are the reason you need to pay close attention during this Masterclass. Google’s search algorithms are constantly evolving, and you want to be ahead by understanding them. Algorithms deliver the most relevant content for a more satisfying user experience.

You need to know that one of the most crucial ranking factors is page speed, from page load time to website security. How long it takes a web page to load will help your site rank higher in search results.

Learn to monitor your site’s performance regularly and use speed-analysis tools such as Google’s PageSpeed Insights and the Pingdom Speed Test to understand how well your site performs. Mobile-friendliness is also essential.

You need a responsive design where the website elements automatically adjust to any device and screen size. Learn how to apply Google’s Mobile-Friendly Test, which will help measure your site’s usability, and hopefully rank you higher on the search results.

Then, the course will guide you on how to compile high-quality content, which is unique and original. Specific content attracts more visitors to your site and improves visibility. Relevant and factual information, as well as answering particular queries, are critical as Google evaluates the content’s length, structure, appropriate keywords, and information.

Backlinks, also known as inbound links, are found on other sites and link to your website, indicating your site’s authority on a subject. If a web page has quality links on its site, this helps rank you higher on search engine results pages (SERPs).

Sign up for this course and let’s interact more in class.

Curriculum for Search Engine Optimization Course

  • Understanding Search Engines
  • Importance of SEO in Online Marketing
  • SEO vs. SEM
  • Keyword Research and Analysis
  • Content Optimization Strategies
  • Meta Tags and Descriptions
  • URL Structure
  • Heading Tags (H1, H2, H3, etc.)
  • Image Optimization
  • Internal Linking
  • User Experience (UX) and SEO

SEO-friendly Content Writing

  • Link Building Strategies
  • Types of Backlinks
  • Natural Link Building vs. Manual Link Building
  • Social Media Signals
  • Influencer Outreach
  • Content Marketing for SEO
  • Online Reputation Management
  • Website Crawling and Indexing
  • XML Sitemaps
  • Robots.txt File
  • Canonicalization
  • Site Speed Optimization
  • Mobile Optimization
  • SSL Certificates

Schema Markup

SEO Audit Checklist

  • Google My Business Optimization
  • Local Citations
  • Customer Reviews and Ratings
  • Local Link Building
  • Local SEO for Mobile
  • Geo-targeted Keyword Optimization
  • Local SEO Analytics
  • Featured Snippets and Rich Snippets
  • Voice Search Optimization
  • Video SEO
  • International SEO
  • Structured Data Markup
  • Google Algorithm Updates
  • SEO Tools and Analytics
  • Keeping Up with SEO Trends
  • Hands-on Keyword Research
  • SEO Tool Demonstrations
  • Building a Comprehensive SEO Strategy
  • Setting up Google Search Console
  • Tracking Key Performance Indicators (KPIs)
  • Creating SEO Reports
  • Monitoring and Adjusting Strategies
  • White Hat vs. Black Hat SEO
  • SEO Code of Ethics
  • Avoiding Penalties and Updates

What Our Students have to say about Our Training

Search Engine Optimization Course

How would you like to get an abundance of organic traffic directly to your website? In this SEO masterclass, you will learn exactly how to optimize your website so you can show up on Google

Digital Marketing Training in Kenya

FAQS on Search Engine Optimization Training

Search engines look at 3 primary factors when trying to understand all of the websites in their index: Authority, Relevancy, and Crawlability. We dive deeper into all three SEO principles in the SEO course.

For now, here’s the abridged summary:

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.

Everybody loves pie, so focus on making yours as big as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.

If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars.”

Crawlability, often referred to as technical SEO, helps search engines and users to more easily access and use your website. Crawlability is all about making it easier for your friends to eat that pie — putting it out on the table where it’s easy to access; leaving out silverware and plates, etc


Our best advice here would be to talk to our SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.

In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, focus on the Relevancy side of SEO (setting up a proper SEO foundation).

If your site falls somewhere in the middle, then do a search for 5 of your biggest competitors, and compare your domain authority to theirs. If your domain authority is higher than theirs, then it’s probably best to focus on Relevancy. If your domain authority is lower than theirs, then it’s probably best to focus on Authority.

You probably got hit with an algorithm penalty.

Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules.

There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin.

Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words.

Penguin is a series of updates to Google’s algorithm aimed at eliminating webspam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites. Use any of those techniques, and you may find that your website doesn’t appear in Google searches (or at least not very high).

Fortunately, your website can recover. Tell us a little about yourself and we’ll help you identify exactly what happened to your site.

The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Intergrowth was indexed, I would type “site:inter-growth.co” into search engines.

If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.

Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.


You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

Well no, There is no need for knowledge of web designing. Digital marketing and web designing are two different fields. So it is not necessary.

Yes, You can make your careers as a freelancer after this course. You can manage or pick projects from several freelancing portals.

× Whatsapp