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The Digital Marketing Training mix package provides custom individual and corporate training designed to specifically meet the branding or marketing needs of an organization. This digital marketing training will help businesses understand how digital trends and tools are impacting their customers and the unique opportunities it creates to connect with consumers. The world is changing quickly and consumer technologies are being adopted faster than ever before. We have a strong track record of training both large and small organizations in all aspects of internet marketing – both large fortune 500 clients, small businesses, and Individuals.
If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while, and want to learn more, then this course is for you.
Over 5 consecutive weeks, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.
You will learn 6 essential areas of Digital Marketing: SEO, Mobile Marketing, Website Maintenance & Landing Page Design, Google Analytics, Email, and Social Media
Along the way, we will show you plenty of hints, tips, and shortcuts
This training course is ideal for anyone who is new to the world of digital marketing or anyone who wants to increase the presence or traffic to their website through online sources.
This course does not require any specific prior knowledge. However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organization.
Run by an experienced digital marketer with over 13 years experience in developing and implementing digital marketing strategies for his 14 companies and other organizations
This course is limited to 10 places so you are guaranteed personal support throughout the course
Convenient location in Westlands, Nairobi, Kenya & Online
Practicals, Practicals & Practicals
1 month online support / Mentorship
Certificate of achievement
Over 70 5-Star Rated in Google Reviews
This 5-week course is broken down into 6 areas of Digital equipping you with practical skills to run profitable digital marketing campaigns
Website Design Optimization (CMS training): Learn how to optimize your website to help turn more of your visitors into sales and leads (It is not a Graphic Design or Website Development course).
Search Engine Optimization (SEO): Learn how you can achieve a higher ranking in search engines (particularly Google) using on-page and off-page SEO techniques.
Google Analytics and Search Console: Gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.
Mobile Marketing: It’s not rocket science, everyone is on Mobile, learn how to use tools like WhatsApp blaster to reach potential clients in their inbox. Learn how to leverage mobile marketing tools like Bulk Sms, USSD, Ring back tones and more
Email Marketing: Understand key rules for creating successful email marketing campaigns and learn how to evaluate email design and structure to increase open and click-through rates.
Social Media Marketing: Get an overview of the main social media channels and how best to utilize them. Includes Facebook, Twitter, LinkedIn and YouTube.
You will be given a Digital Marketing strategy template and during the course definitive Digital Marketing tools that every Digital marketer needs, and you will be able to start building your ideas for the strategy for your business/organization to maximize the effectiveness of your Digital Marketing activities.
Keywords & Competitor Research
On-Page SEO
Scalable Link Building
Link Building Tricks
Off-Page SEO
Technical SEO
Speeding up your WordPress website
Google's Way to think
Learn Digital Marketing Training in Nairobi, Kenya, Graphic Design, Web Design, Social Media Marketing, Search Engine Optimization - SEO, Email Marketing, Bulk SMS, Google Analytics GA4, Class All Short-courses with Practical, step-by-step learning experience. Suitable for busy working Professionals, Entrepreneurs and Students.
This certification is a necessity for anyone who wants a better understanding of how full-digital marketing campaigns are created, launched, tracked, and optimized through the core areas of digital marketing.
More specifically, this course is a great fit for…
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
You probably got hit with an algorithm penalty.
Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules.
There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin.
Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words.
Penguin is a series of updates to Google’s algorithm aimed at eliminating webspam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites. Use any of those techniques, and you may find that your website doesn’t appear in Google searches (or at least not very high).
Fortunately, your website can recover. Tell us a little about yourself and we’ll help you identify exactly what happened to your site.
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Intergrowth was indexed, I would type “site:inter-growth.co” into search engines.
If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.
Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
Well no, There is no need for knowledge of web designing. Digital marketing and web designing are two different fields. So it is not necessary.
Yes, You can make your careers as a freelancer after this course. You can manage or pick projects from several freelancing portals.
