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What You Will Learn In Social Media Marketing Training

Learn the right way to do Social Media Marketing from the experts. Gain step-by-step instructions in marketing on Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest. This over-the-shoulder training by our experts will walk you through these complicated processes. Seeing the expert doing these processes step-by-step will make this complicated process so much easier for you. Most training only gives you theories, we give you real-world practical application.

Social Media Marketing Course Overview

This step-by-step Social Media Marketing training is ideal for online entrepreneurs, brick-and-mortar businesses, educators, coaches, and literally anyone looking to sell products or services. Most business people have great products/services, but they don’t know how to sell them online and the process seems complicated and overwhelming. This course solves all these problems. Social media marketing is highly effective and one of the cheapest forms of advertising. Don’t miss out!

We are also going to teach you how to do “funnel building” to make sure the customer lead is captured and they buy! Funnels are the key to profits and 95% of social media courses leave it out! None of these marketing platforms will do you much good without a way to convert lookers into buyers. We will also teach you how to do Split Testing to maximize your marketing results.

Gain step-by-step instructions in marketing on Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest. This over-the-shoulder training by our experts will walk you through these complicated processes. Seeing the expert doing these processes step-by-step will make this complicated process so much easier for you. Most training only give you theories, we give you real-world practical application.

Curriculum on Social Media Marketing

  1. Understanding the Role of Social Media in Marketing
  2. Overview of Popular Social Media Platforms
  3. Social Media Marketing vs. Traditional Marketing
  1. Defining Business Goals and Objectives
  2. Identifying Target Audience and Personas
  3. Competitor Analysis
  4. Content Strategy for Social Media

Creating a Social Media Marketing Plan

Facebook Marketing

  1. Profile Setup and Optimization
  2. Creating and Promoting Posts
  3. Facebook Ads and Targeting

Instagram Marketing

  1. Profile Setup and Optimization
  2. Visual Content Strategy
  3. Instagram Ads

Twitter Marketing

  1. Profile Setup and Optimization
  2. Tweeting Strategies
  3. Twitter Ads

LinkedIn Marketing

  1. Profile Setup and Optimization
  2. B2B Marketing Strategies
  3. LinkedIn Ads
  1. Developing Engaging Content
  2. Visual Content Creation (Graphics, Images, Videos)
  3. User-Generated Content
  4. Content Calendar and Scheduling Tools
  1. Building and Growing a Social Media Community
  2. Engagement Strategies
  3. Handling Comments, Messages, and Feedback
  4. Social Media Listening
  1. Introduction to Social Media Analytics
  2. Key Metrics and KPIs
  3. Using Analytics Tools (e.g., Facebook Insights, Twitter Analytics)
  4. Reporting and Analysis
  1. Introduction to Social Media Advertising
  2. Setting Up Ad Campaigns
  3. Ad Targeting and Budgeting
  4. Ad Creatives and Copywriting
  5. A/B Testing and Optimization
  1. Understanding Influencer Marketing
  2. Identifying and Collaborating with Influencers
  3. Negotiating and Managing Influencer Campaigns
  1. Keeping Up with Social Media Trends
  2. Platform Updates and Changes
  3. Emerging Technologies (e.g., AR, VR, Live Video)
  1. Social Media Ethics and Best Practices
  2. Privacy and Legal Considerations
  3. Handling Crisis and Negative Publicity
  1. Planning and Executing a Social Media Campaign
  2. Case Studies of Successful Social Media Campaigns
  3. Measuring Campaign Success
  1. Open Forum for Questions and Discussions
  2. Addressing Specific Social Media Marketing Challenges

What Our Students have to say about Our Social Media Marketing Training

Social Media Marketing Course

Learn the right way to do Social Media Marketing from the experts. Gain step-by-step instructions in marketing on Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest. This over-the-shoulder training by our experts will walk you through these complicated processes. Seeing the expert doing these processes step-by-step will make this complicated process so much easier for you. Most training only gives you theories, we give you real-world practical application.

Digital Marketing Training in Kenya

FAQS on Social Media Marketing Training

There is no set answer to this question, because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

This one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

To create a content calendar, start by identifying important dates, events, and campaigns that you want to align your content with. This could include holidays, industry events, or product launches. Once you have a list of important dates, determine the types of content you want to create for each date. For example, you might create a promotional post for a product launch, a holiday-themed post for Valentine’s Day, or a behind-the-scenes post for an industry event.

In addition to aligning your content with important dates, it’s also important to include a mix of different types of content in your calendar. This could include photos, videos, blog posts, infographics, or user-generated content. By varying the types of content you post, you can keep your audience engaged and interested in what you have to say.

To organize your content calendar, you can use a template or tool that allows you to schedule your posts in advance. This will help you ensure that your content is posted at the optimal times for maximum reach and engagement.

Yes, You can make your careers as a freelancer after this course. You can manage or pick projects from several freelancing portals.

We have trained thousands of Digital Marketing students in areas such as Social Media Marketing, SEO, Google Analytics, Web Development & Graphics, and Photography Training in Kenya, Uganda, Tanzania, Rwanda, and South Sudan.
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Steve Omondi
Training Planner
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