If your business uses Google Ads, you can now link that to your Google Analytics account so you can see “the full customer cycle, from how they interact with your marketer (e.g. seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g. making purchases, consuming content),” according to Google.

To link the two accounts, follow the seven steps below:

1. Click on the gear icon in the lower left hand corner to go to the Admin dashboard
2. In the “Property” column, click on Google Ads Linking
3. Click on New Link Group
4. Click on the Google Ads accounts you want to link with Google Analytics
5. Click Continue
6. Make sure that linking is on for each property you want to see data from Google Ads
7. Click Link accounts

With your accounts link, you’ll have even greater access to information you need to determine your ad campaign’s ROI.

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

To create a content calendar, start by identifying important dates, events, and campaigns that you want to align your content with. This could include holidays, industry events, or product launches. Once you have a list of important dates, determine the types of content you want to create for each date. For example, you might create a promotional post for a product launch, a holiday-themed post for Valentine’s Day, or a behind-the-scenes post for an industry event.

In addition to aligning your content with important dates, it’s also important to include a mix of different types of content in your calendar. This could include photos, videos, blog posts, infographics, or user-generated content. By varying the types of content you post, you can keep your audience engaged and interested in what you have to say.

To organize your content calendar, you can use a template or tool that allows you to schedule your posts in advance. This will help you ensure that your content is posted at the optimal times for maximum reach and engagement.