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What You Will Learn In Data, Web & Google Analytics Training

Social Media Marketing Course Overview

In this course, ‘Google Analytics Training in Kenya’, you’ll learn how to use Google Analytics 4 as an analytics service to measure traffic and engagement on your websites or apps using customizable reports. Are you wondering why your conversion optimization is not working because all your tests fail without data analysis knowledge? Do you want to know why your marketing is not performing because you are uncertain where you should spend time and money? In this course, you’ll get in-depth information on every feature and service of Google Analytics to ensure you collect the correct data for your digital properties.

Curriculum on Social Media Marketing

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters
  1. Lesson 1: Navigating Google Analytics
  2. Lesson 2: Understanding overview reports
  3. Lesson 3: Understanding full reports
  4. Lesson 4: How to share reports
  5. Lesson 5: How to set up dashboards and shortcuts
  6.  

Creating a Social Media Marketing Plan

  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports
  • Lesson 1: How to measure Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Use Goals to measure business objectives
  • Lesson 4: How to measure Google Ads campaigns
  • Lesson 5: Course review and next steps
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  • How to Set Up Goals in Google Analytics To Measure Your Businesses Success
  • How to Set Up Event Tracking To Track Website Clicks
  • How to Set Up Ecommerce Tracking in Google Analytics
  • How To Track Results From Specific Marketing Activities - Campaign Tagging
  • Goal Setting & Tracking - Word Track

What Our Students have to say about Our Google Analytics & Audience Insights Training

Google Analytics & Audience Insights Course

Data, Web, and Google Analytics training shows you how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Digital Marketing Training in Kenya

FAQS on Data, Web & Google Analytics Training

Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors.

With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors.

Here’s just a few pieces of data you can get from Google Analytics:

  1. Amount of traffic your site gets overall
  2. The websites your traffic came from
  3. Individual page traffic
  4. Amount of leads converted
  5. The websites your leads came form
  6. Demographic information of visitors (e.g. where they live)
  7. Whether your traffic comes from mobile or desktop

It doesn’t matter if you’re a freelancer with a humble blog or if you’re a big company with a massive website. Anyone can benefit from the information in Google Analytics.

Now that you know how great it is, let’s jump into exactly how to set up Google Analytics for your own website.

If your business uses Google Ads, you can now link that to your Google Analytics account so you can see “the full customer cycle, from how they interact with your marketer (e.g. seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g. making purchases, consuming content),” according to Google.

To link the two accounts, follow the seven steps below:

  1. Click on the gear icon in the lower left hand corner to go to the Admin dashboard
  2. In the “Property” column, click on Google Ads Linking
  3. Click on New Link Group
  4. Click on the Google Ads accounts you want to link with Google Analytics
  5. Click Continue
  6. Make sure that linking is on for each property you want to see data from Google Ads
  7. Click Link accounts

With your accounts link, you’ll have even greater access to information you need to determine your ad campaign’s ROI.

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

To create a content calendar, start by identifying important dates, events, and campaigns that you want to align your content with. This could include holidays, industry events, or product launches. Once you have a list of important dates, determine the types of content you want to create for each date. For example, you might create a promotional post for a product launch, a holiday-themed post for Valentine’s Day, or a behind-the-scenes post for an industry event.

In addition to aligning your content with important dates, it’s also important to include a mix of different types of content in your calendar. This could include photos, videos, blog posts, infographics, or user-generated content. By varying the types of content you post, you can keep your audience engaged and interested in what you have to say.

To organize your content calendar, you can use a template or tool that allows you to schedule your posts in advance. This will help you ensure that your content is posted at the optimal times for maximum reach and engagement.

Yes, You can make your careers as a freelancer after this course. You can manage or pick projects from several freelancing portals.

We have trained thousands of Digital Marketing students in areas such as Social Media Marketing, SEO, Google Analytics, Web Development & Graphics, and Photography Training in Kenya, Uganda, Tanzania, Rwanda, and South Sudan.
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Steve Omondi
Training Planner
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