fbpx
oradmt

What You Will Learn In Email Marketing Course

Email Marketing Course Overview

This short course is specifically designed for beginners in email marketing. It begins with a brief introduction to email marketing, then proceeds to explain different email marketing categories, their advantages, disadvantages, and some of the best online email marketing services. This course has been designed so that the topics are linked and follow one another, making it easy to follow.

This comprehensive course is offered by Digital Partner, (Oradma) a pioneering agency dedicated to digital marketing, project management, online marketing, content marketing, and various other categories that make e-commerce ventures successful. It lists the four simple steps to create effective and interesting auto-responders and discusses the different ways in which you can improve email open rates. This course will also help you to learn the vital progress of email segmentation and illustrates how auto-responders can be deployed for automated email marketing practices. 

 

The topics in this course cover all the essentials: the basics of starting email marketing, different types of emails used in email marketing, best email marketing services, A/B testing, and the process of email segmentation. A short assessment is given at the end of every topic, which will help you reinforce your newly acquired knowledge. The course also contains a summary at the end where you can review all the important information you have gained.

Curriculum on this Email Marketing Course

  1. Understanding the Role of Email Marketing in Digital Marketing
  2. Benefits of Email Marketing
  3. Email Marketing vs. Other Marketing Channels
  1. Setting Email Marketing Goals and Objectives
  2. Identifying Target Audience and Segmentation
  3. Compliance and Legal Considerations (CAN-SPAM, GDPR)
  1. Strategies for Building an Opt-In Email List
  2. List Segmentation and Personalization
  3. Cleaning and Maintaining Email Lists
  4. Managing Unsubscribes and Bounces
  1. Writing Compelling Email Copy
  2. Crafting Engaging Subject Lines
  3. Designing Responsive Email Templates
  4. Best Practices for Mobile Optimization
  1. Types of Email Campaigns (Promotional, Transactional, Newsletters)
  2. Planning Email Campaigns
  3. Automation and Drip Campaigns
  4. A/B Testing for Email Campaigns
  1. Understanding Email Deliverability
  2. Factors Affecting Deliverability
  3. Tips to Improve Email Deliverability
  4. Monitoring and Addressing Deliverability Issues
  1. Key Email Marketing Metrics
  2. Using Email Analytics Tools
  3. Interpreting Reports and Insights
  4. Continuous Improvement Strategies
  1. Developing Irresistible Offers
  2. Crafting Effective Calls-to-Action (CTAs)
  3. Driving Conversions through Emails
  1. Personalization and Dynamic Content
  2. Behavioral Targeting
  3. Retargeting and Segmentation Strategies
  4. Integrating Email with Other Marketing Channels
  1. Understanding Anti-Spam Laws
  2. Privacy and Data Protection
  3. Ethical Email Marketing Practices
  1. Overview of Popular Email Marketing Platforms
  2. Choosing the Right Email Marketing Tool
  3. Hands-On Demonstrations of Email Marketing Software
  1. Planning and Executing an Email Marketing Campaign
  2. Case Studies of Successful Email Campaigns
  3. Measuring and Analyzing Campaign Success

What Our Students have to say about Our Training

Search Engine Optimization Course

How would you like to get an abundance of organic traffic directly to your website? In this SEO masterclass, you will learn exactly how to optimize your website so you can show up on Google

Digital Marketing Training in Kenya

FAQS on Email Marketing Training

Building an email list involves offering value to potential subscribers, using opt-in forms on websites, leveraging social media, and running targeted campaigns. It's essential to provide incentives like exclusive content, discounts, or free resources to encourage people to sign up. Regularly engage with subscribers to maintain a healthy and growing email list.

Successful email campaigns incorporate several key elements. These include compelling subject lines, personalized and relevant content, clear calls-to-action, mobile responsiveness, and strategic timing. Testing and optimizing these elements are crucial for improving campaign performance over time.

You probably got hit with an algorithm penalty.

Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules.

There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin.

Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words.

Penguin is a series of updates to Google’s algorithm aimed at eliminating webspam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites. Use any of those techniques, and you may find that your website doesn’t appear in Google searches (or at least not very high).

Fortunately, your website can recover. Tell us a little about yourself and we’ll help you identify exactly what happened to your site.

The success of email campaigns is measured using key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and overall engagement. Analytics tools, integrated with email marketing platforms, provide insights into campaign performance, allowing marketers to assess the effectiveness of their strategies.

Emerging trends in email marketing include:

  • Interactive Emails: Adding interactive elements like quizzes or surveys.
  • AI and Machine Learning: Utilizing AI for personalization and predictive analytics.
  • User-Generated Content: Encouraging subscribers to contribute content.
  • Segmentation and Hyper-Personalization: Targeting smaller segments with highly personalized content.
  • Mobile Optimization: Ensuring emails are optimized for mobile devices.

Automation in email marketing involves setting up predefined workflows and triggers to send targeted messages based on user behavior or predefined conditions. Automation can be used for drip campaigns, welcome series, abandoned cart emails, and more. It saves time, increases efficiency, and allows for personalized communication at scale.

There are several popular email marketing tools and platforms available. Examples include Mailchimp, Constant Contact, Sendinblue, and HubSpot. These tools offer features like list management, automation, analytics, and customizable templates. The choice of platform depends on the specific needs and scale of the business.

Yes, You can make your careers as a freelancer after this course. You can manage or pick projects from several freelancing portals.

We have trained thousands of Digital Marketing students in areas such as Social Media Marketing, SEO, Google Analytics, Web Development & Graphics, and Photography Training in Kenya, Uganda, Tanzania, Rwanda, and South Sudan.
//
Steve Omondi
Training Planner
How can we help?