Kenya’s digital economy is growing at a remarkable pace. Businesses are moving online. Brands are competing for attention on social media. Employers are hunting for professionals who understand SEO, content marketing, email campaigns, and data analytics. Yet despite this demand, there remains a significant gap, a shortage of practically trained, job-ready digital marketing professionals. That is the gap OraDMT was built to close.

OraDMT is the Digital Marketing Training wing of Oracom Group, headquartered at Westlands Business Park in Nairobi, Kenya. Since its founding, OraDMT has been on a mission to equip the next generation of digital professionals with real-world, hands-on skills that go beyond theory and translate directly into results. 

The Problem OraDMT is Solving

Walk into almost any business in Nairobi today and ask the owner whether they are using digital marketing effectively. Chances are, they will tell you they know it is important, but they are not sure where to start, what to prioritise, or how to measure results.

This challenge is not unique to business owners. Fresh graduates enter the job market with degrees but without the practical digital skills that modern employers demand. Marketing professionals trained years ago find that the landscape has shifted so dramatically that their old skills no longer work. Entrepreneurs build great products but struggle to attract customers online.

OraDMT addresses all of these through structured, practical digital marketing training designed not just to teach concepts, but to build competence. Students leave the programme able to execute, not just explain.

Who OraDMT’s Digital Marketing Training in Kenya is Built For

One of OraDMT’s greatest strengths is the diversity of its student community. It does not cater to one audience; it is designed to serve anyone who wants to grow in the digital marketing space, regardless of their background or starting point.

 OraDMT’s training is built for:

• Students and fresh graduates- Offering a competitive edge in the job market and the skills to start practising as a digital marketer or freelancer
• Entrepreneurs and SME owners- Equipping them with the knowledge to market their own businesses online
• Digital marketing professionals- To update their practical skills in order to stay relevant in a fast-moving industry
• Corporate teams- Customised training that upskills an organisation or company and helps to drive measurable business results

What Makes OraDMT Different

Kenya has no shortage of institutions offering digital marketing courses. So what sets OraDMT apart? The answer lies in three things: depth, practicality, and context.

1. Hands-On, Practical Learning

OraDMT’s digital marketing training is not about sitting in a classroom and memorizing definitions. Every module is built around doing. Students learn by doing and using the same tools that professional digital marketers use every day, like Google Analytics, Mailchimp, Meta Business Suite, WordPress, and more.

2. A Curriculum Built for the Real World

The OraDMT curriculum is structured across six core areas, each building on the last:

• Introduction to Digital Marketing: the foundations and landscape
• Content Management Systems: building and managing a professional web presence
• Search Engine Optimisation (SEO): getting found on Google
• Social Media Marketing: growing and engaging audiences on the right platforms
• Email Marketing: building lists, writing campaigns, and driving conversions
• Web Data, Audience & Analytics: measuring performance and making data-driven decisions

3. Trainers Who Work in the Industry

OraDMT’s facilitators are not just trainers; they are practising digital marketing professionals, most of them working for different brands at Oracom Group. They bring current, real-world experience into every session. 

The free 360 Degree Digital Marketing Workshop

Beyond its core training programmes, OraDMT regularly hosts the free web 360 digital marketing workshop. This is a free, interactive event open to anyone who wants to understand what digital marketing looks like today and why it matters for their business or career.

The workshop brings together a full team of OraDMT digital marketing professionals for a day of presentations, discussions, open Q&A sessions, and networking. Attendees leave with a clearer understanding of the digital marketing landscape, a completed Digitally Fit Assessment, a direct connection to the OraDMT team and a clear opportunity to sign up for the OraDMT digital marketing training classes to further build their skills. This month, the free Web 360 is scheduled for the 29th of May. Register here

Ready to boost your skills in digital marketing? Join OraDMT Digital Marketing Training today and position yourself for growth in the digital economy. June intake ongoing, click here to register.

Phone: 0745564273
Email: info@oradmt.com
Website: www.digitalmarketingtraining.co.ke