It depends on who you are… If you’re a business owner, this certification is a great way to learn search engine marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices. If you’re an agency, this certification is a tangible way to show that you are a Search Marketing Specialist, which could help you attract and retain better, high-paying clients. If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking. If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

As this digital era is filled with lots of enthusiasm and competition, there is an increasing demand for professionals who are well-versed on the internet marketing campaigns. Candidates have many scope to even set up their own consultancy, becoming freelancers, or working on increasing online visibility for numerous enterprises and their clients.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

Well no, There is no need for knowledge of web designing. Digital marketing and web designing are two different fields. So it is not necessary.